Managing Newness, 2018

Graduate Project

Industrial Design

Imagine a world where objects compete for our attention and evolve for human interaction. The home is the battleground for product superiority and attention of the human figure—and on human desire and waste, the product sphere has entered a crisis of behaviour.


For the human gaze is an empowering force—we wield the power to create, and make waste, of objects around us—and instead of having to force attachment to products which we do not enjoy using, we should instead have the products we use designed to adapt to our attention.


Here I have created eight toasters; a metaphor for paradigm objects in the home, and present a future in which our appliances compete for our attention, lest they be thrown out and neglected. This is a component of my larger final year degree-show project at Edinburgh College of Art.


Managing Newness was exhibited at Inventory, Edinburgh College of Art, running 5th—8th December 2017. It was also featured on Core77 Magazine Online and Designboom Magazine, December 2017, and in Metatrend Korea Vol.97, January 2018.

All Eight Toasters

Managing Newness on show at Inventory, ECA.

Project Workbook for Inventory Exhibition