Cradle Toaster

Free Toaster

Service Toaster

On display

Imagine a world where objects compete for our attention and evolve for human interaction. The home is the battleground for product superiority and attention of the human figure—and on human desire and waste, the product sphere has entered a crisis of behaviour.


For the human gaze is an empowering force—we wield the power to create, and make waste, of objects around us—and instead of having to force attachment to products which we do not enjoy using, we should instead have the products we use designed to adapt to our attention.


Here I have created eight toasters, and present a future in which our appliances compete for our attention, lest they be thrown out and neglected. This is a component of my larger final year degree-show project at Edinburgh College of Art.

Project Workbook